How Do You Add a Website to Your LinkedIn Bio?

What Your LinkedIn Bio Can Do

Your LinkedIn bio helps visitors understand who you are and what you do. A strong profile can support your professional brand before you ever speak with a new contact. It should make your focus clear and give people a useful next step.

People often mean two different profile areas when they ask how to add a website in a LinkedIn bio. The About section is your written introduction. The Contact info and Featured sections are better places for a clickable website link.

Use Contact info for a simple, easy-to-find link. Choose Featured when you want to highlight a portfolio, project, article, or service page. You can use both, but each link should serve a clear purpose.

Why Add a Website to Your LinkedIn Profile?

A website gives profile visitors a path to learn more about your work. A designer might link to a portfolio, while a consultant could share a service page. A writer may point to selected articles or a personal website.

The link can help turn profile views into relevant visits, inquiries, or work samples. It also gives people more context than a short profile summary can hold. Still, a link alone will not explain its value. Add a short prompt that tells visitors what they will find.

Think of your profile as the introduction and your website as the next step. Keep the page you link to aligned with your current role and goals. A dated portfolio or broken page can weaken the impression your profile creates.

How to Add Your Website Link

For a standard profile link, add your website through the Contact info area. LinkedIn may change its menus over time, but the profile edit flow is usually similar on desktop and mobile.

1. Open your profile. Sign in to LinkedIn and select your profile picture or name. Choose the option to view your profile.
2. Open Contact info. Find the Contact info link near your profile introduction. Select the pencil icon to edit those details.
3. Add the website address. Find the website field and enter the full link, such as https://example.com. Include the correct page path if you want to send visitors to a portfolio or service page.
4. Choose a link type. Pick the closest available category, such as personal website or portfolio. The label helps visitors understand what they will open.
5. Save and test. Save your changes, return to your profile, and open the link. Check that it loads on both mobile and desktop.

You can also feature a link more prominently. On your profile, select Add profile section, then look for Featured. Add a link and follow the prompts to include its address and preview details.

If you want to know how to put a website in your LinkedIn bio, start with Contact info. Use Featured when the page deserves more attention. Menu labels can shift, so look for the profile edit and featured-content options if your screen differs.

Make the Link Easy to Understand

A useful link tells people where it leads and why they should visit. Pair it with a short call to action in your About section. For example, “View my design portfolio” is more helpful than “Click here.”

Keep the wording specific and honest. “See recent case studies” suits a page with case studies. “Book a consultation” makes sense only if visitors can take that step on the linked page.

Before saving, check the full address for typos and extra spaces. Use a page that works without a sign-in or special access. If you use a tracking link, test it first and make sure it does not lead through an unsafe or confusing redirect.

Also check how the link preview looks in Featured. Use a clear page title and a relevant thumbnail where LinkedIn offers those choices. The preview should match the destination, not make a broader promise.

Place Links with Care

Make one main link the obvious next step. A crowded About section can distract visitors and make it hard to choose. Put your primary website in Contact info, then use Featured for one or two items that matter most.

For example, a freelance photographer might feature a portfolio and a recent project. A job seeker may prefer a personal portfolio and a key work sample. Choose links based on what your target visitor needs to see first.

Do not rely on an address pasted into your summary as your only link. Profile layouts and link behavior can vary. Use the dedicated website field or Featured link option, then mention the destination in your About text.

Keep the call to action near the relevant profile details. A clear line near the end of your About section can guide readers without turning the whole bio into an advert.

Common Link Mistakes to Avoid

The most common mistake is sending visitors to a page that no longer fits your work. Check the destination after a role change, a site redesign, or a new project launch. Fix broken links as soon as you spot them.

Another mistake is adding too many destinations. Several competing links split attention and make the next step less clear. Keep only the links that support your current professional goal.

A vague call to action can also leave visitors unsure. Replace “More info” with a useful description, such as “Browse recent writing samples.” Avoid claims your page cannot support.

Finally, test the link while logged out if you can. This can reveal a page that looks fine to you but asks other people to sign in. Confirm that the page loads well on a phone, where many profile visits happen.

Keep Your LinkedIn Profile Current

Your link should match the rest of your profile. Check your headline, About section, role details, and Featured items when your focus changes. Consistent details help visitors see how your website relates to your work.

Set a reminder every few months to review your profile links. Open each one, check its content, and remove old projects that no longer help. Update calls to action when your services or goals change.

Before sharing your profile widely, view it as a visitor would. Ask whether the link is easy to find, whether its purpose is clear, and whether the destination works. Small checks can prevent missed opportunities.

In short, add the website through Contact info, feature key work when useful, and explain the next step. A focused link makes your LinkedIn presence more useful without crowding your bio.