How to Add a Custom Link to Your TikTok Bio

What a TikTok bio link can do

You can add one clickable website link to your TikTok bio when your account has access to the website field. Open your profile settings, enter the URL, and save it. The field may not appear on every account or in every region.

A custom bio link can send viewers to a shop, booking page, newsletter, or portfolio. Choose the one destination that best fits your current goal. You can change the link later as your focus shifts.

Keep the limit in mind. TikTok does not offer a row of custom website links in the bio itself.

Check the requirements first

TikTok commonly makes the website field available to accounts with more than 1,000 followers or a registered business account. A business account may need to complete business verification. The feature can vary by country, account type, and app version.

To verify a business account, you must be at least 18 years old. TikTok may also ask for details or records that confirm your business. Check the current in-app instructions before you begin, since the rules can change.

Switching to a business account is not required for every user. It can also affect the music and features available to your account. If you do not qualify, keep building your profile or use one of the workarounds below.

• Check that TikTok is updated to the latest version.
• Confirm your age and account details are accurate.
• Look for a website field before changing account type.
• Review business verification requirements in your region.

Add a website link in your profile settings

Once your account has access, you can add a custom link in TikTok bio settings. Use a full URL, such as https://example.com/shop. A clear, tested destination helps viewers know where the link will take them.

1. Open TikTok. Sign in to the account where you want to add the link.
2. Go to your profile. Tap Profile in the bottom menu.
3. Open profile editing. Tap Edit profile beneath your profile details.
4. Find the website field. Tap Website or Add website, if that option appears.
5. Enter your URL. Paste the full address and check it for typos.
6. Save your change. Tap Save or Done, then return to your profile.
7. Test the link. Tap it from your profile to confirm it opens the right page.

If you cannot see the website field, first check your follower count and account status. Update the app, then close and reopen it. If it is still missing, the feature may not be available to your account yet.

Make sure the destination works on a phone. A slow page, broken redirect, or sign-in wall can stop visitors from taking the next step.

Workarounds when the link field is missing

You can still guide viewers to a destination without a clickable website field. Add a short, readable URL to your bio text. Viewers may need to copy it into a browser, so choose an address that is easy to type.

Another option is to say the destination in a video. For example, tell viewers to search for your brand name and then name the page they need. Keep the instruction short, and repeat it in the video caption when it helps.

You can also add a social media handle to your bio. This works best when you use the same name on both platforms. Avoid vague instructions that leave viewers guessing which profile is yours.

• Use a short URL with plain words and no extra symbols.
• Say the next step aloud in the video.
• Show your exact account handle in your profile text.
• Check that the account name and destination match.

These options take more effort from viewers than a clickable link. Keep the path clear, and use one main call to action at a time.

Use a link-in-bio page for several destinations

If you need to share several destinations, put them on one link-in-bio page. Add that page as your single TikTok website link. Visitors can then choose a shop, event, article, or other page from one place.

Linktree is a well-known option for building a page with several links. LinkShop is another option aimed at creators who want to show products or shop links. Features and plan names can change, so check each service's current pricing before you choose.

Both services may offer a free plan, while paid plans can add more design choices or tracking tools. Compare the limits that matter to you, such as the number of links, custom design, and click reports. Do not pay for features you will not use.

A link page adds one extra step for visitors. Put your most useful destination first and use short, specific labels. Remove old links so the page stays focused.

Make the link easy to spot and use

Choose an address that is easy to recall and type. A short brand name or clear page path is better than a long string of letters and numbers. If you use a link page, keep its address simple too.

Tell viewers what to do in your videos. A prompt like “Visit the link in my bio for the full recipe” names both the action and the benefit. Match the prompt to the video, rather than using the same vague line each time.

Keep the profile text and linked page aligned. If a video promotes a new product, send viewers to that product rather than a general landing page. Check the link after each update, and replace it when the offer ends.

Track whether people follow through. If your link tool offers click reports, use them to compare destinations and calls to action. Keep only the links that serve your audience and your goal.