How to Add a Link to TikTok Bio in 2020

Understanding TikTok Bio Links in 2020

To add a link to your TikTok bio in 2020, you first needed access to the website link field. TikTok did not give this field to every account. A personal account usually needed more than 1,000 followers. A verified Business Account could also qualify.

Once enabled, the feature allowed one clickable link in your profile. Visitors could tap it from your bio. You could send them to a shop, website, signup page, or other social profile.

This feature was not the same as typing a web address into your bio text. A typed address often stayed plain text. Visitors had to copy it by hand. The link field created a tap-friendly link instead.

The steps below explain how to put a link in your TikTok bio in 2020. App screens could vary by phone, region, and account type.

Check the TikTok Bio Link Requirements

Before you try to add a link, check which account path fits your profile. TikTok used two main routes in 2020. You could qualify through follower growth or through a verified business profile.

A personal account generally needed over 1,000 followers. That means 1,001 followers or more. Reaching the number did not always unlock the field at once. TikTok could also review the account and feature access in stages.

The second route used a Verified Business Account. This path was aimed at brands and firms. It was not the same as simply switching your profile to a business account.

To create a verified business profile, TikTok could ask for key records and proof of age. The exact list could differ by country. Typical checks included:

• Business registration or company records
• Proof that you represent the business
• A valid email address or phone number
• Age verification documents
• Accurate business and account details

Do not submit false records or copied details. A mismatch can slow review or block the request. Keep your profile name, business name, and records as close as possible.

How to Add a Link to Your TikTok Bio

After your account meets the rules, open TikTok and visit your profile. Look for the edit control beside your username. The wording could vary between app versions.

1. Open TikTok and tap Profile.
2. Tap Edit beside your username.
3. Find the Links or website field.
4. Paste your full web address into the field.
5. Check the address for spelling errors.
6. Save the change and test the link from your profile.

Use the full address, including https:// when the field accepts it. A full address lowers the risk of a broken redirect. Test the link from another account or device.

Choose a page that works well on a phone. Keep its main action clear. For example, a creator might link to a store page. A coach might link to a booking form.

Change the bio text when needed. Tell visitors what they will find after the tap. “Free recipe guide below” gives more help than “link below.”

One link means one destination. If you need several destinations, use a landing page.

What to Do If You Cannot Add a Clickable Link

Some users could not access the link field in 2020. TikTok might not have enabled the feature for their account. A missing field did not mean your profile was broken.

The simplest fallback was a non-clickable URL. Type a short address into your bio text. Keep it easy to read and easy to type. A custom domain works better than a long tracking address.

You can also point viewers to another social handle. For example, say “Find my links on Instagram: @example.” This method adds an extra step. It can still work when viewers already know your other profile.

In-video calls to action can support both methods. Say where viewers should go. Add the same direction in the caption and bio.

• Use a short, memorable web address.
• Spell the address aloud in a video.
• Pin a video that explains the next step.
• Repeat the destination in your profile text.
• Check that the target page loads on mobile devices.

Avoid sending viewers to a page with too many steps. Each extra tap can reduce visits. Give people one clear next action.

Using Link-in-Bio Tools for Several Destinations

A link-in-bio tool creates one landing page with several buttons. You place that page in your TikTok website field. Visitors then choose the destination they want.

Services such as Linktree and Hoo.be were common choices. They could hold links to a shop, newsletter, video channel, and social profiles. This setup helped when TikTok allowed only one bio link.

Build the page around your main goal. Put the most important button first. Keep the list short enough for quick scanning.

Before sharing the page, review every button. Remove old campaigns and broken pages. Check the page on a phone using mobile data.

A basic link page may fit a small creator. A paid plan may offer more themes or tracking. Do not pay for features you will not use.

Common Problems and Simple Fixes

If the Links field does not appear, check your follower count and account type. You may not have reached the personal account threshold. A business switch alone may not create verified access.

If you qualify but still see no field, update the TikTok app. Then sign out and sign in again. Feature access can also depend on your country or account history.

A link that will not save may contain a typing error. Paste the address again without extra spaces. Test the address in a browser first.

If the link saves but receives few taps, improve the page behind it. Match the page to your videos. Use a clear promise in your bio and video calls to action.

Track results with simple counts. Compare profile visits with link taps each week. A sudden drop can reveal a broken page or weak offer.

Keep records for any business verification request. Use truthful details and current documents. If access remains missing, contact TikTok support through the app.

A Practical 2020 Setup Checklist

Start by checking whether your personal account had over 1,000 followers. If not, review the business verification path. Gather the needed records before you apply.

Next, open your profile and look for the edit option beside your username. Add one tested URL under Links. Make sure the destination fits the reason people follow you.

If the field stays hidden, use a short typed URL or another social handle. Add clear directions in your videos. A link-in-bio page can combine several destinations later.

Keep the setup simple. One clear destination often beats a crowded page. Test each route before sending traffic from a new video.